Interviewing is a regular activity in all companies. Candidates are called for interviews either online or in-person at the company's premises. So what is so great about interviewing process? Interviewing can also be an Employer Branding Activity.
SoloPro Employer Branding Services has launched a training program on how the Interviewers can be made effective influencers for promoting the company's EMPLOYER BRAND.
Interviewers in technology or IT companies are techies and they are expected to assess the technical knowledge and skills of the candidates. Very few companies train their technical staff on interviewing skills and rarely do companies spend their efforts in training interviewers as Employer Brand Ambassadors, said Ajay Sharma, Chief Strategist of Employer Branding in SoloPro.
In response to a question to give some examples of the training programs, he shared his observations.
- Interviewers should reflect the Employer Brand Propositions ( EBP) in their behaviour during the interviewing process. e.g. if Respect for all is a value that the company, the interviewer's conduct and way of asking questions, sharing the process of the interview, eye-to-eye contact, creating a safe space for the candidate to be comfortable, acknowledging the discomfort of candidates and helping him/her feel relaxed, summarising the interview proceedings, etc will give a true picture of company's culture of respect for all (and therefore boosting company's brand).
- Interviewers can also share small anecdotes about the company's way of problem-solving, how it encourages experimentation without fear of failure and provides equal opportunity to all without hierarchy in solution designing, etc are some of the things interviewers can do to promote the employer brand of the company.
SoloPro helps companies, small or big, startups or established, Tech or manufacturing, to get their interviewers trained on becoming effective Employer Brand Ambassadors. Whatsapp at +919953100729 or write at solopro.tech@gmail.com for more details.
Read more about employer branding here https://employer-branding-services.business.site/ or at https://www.instagram.com/solopro_branding_marketing/
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